Le GEO va-t-il remplacer le SEO ?

Non, le GEO complète le SEO. Les deux disciplines coexistent car Google reste le moteur dominant, mais les IA génératives prennent une part croissante des recherches.

Qu'est-ce que le score GEO ?

Le score GEO est une note sur 100 qui évalue la citabilité de votre site par les IA. Il prend en compte : structure du contenu, schema markup, signaux d'autorité, accessibilité technique aux crawlers IA.

What is GEO? The complete guide to Generative Engine Optimization

GEO — Generative Engine Optimization — is the discipline of optimizing a website to be cited and recommended by AI-based search engines: ChatGPT, Perplexity, Google Gemini. It’s the equivalent of SEO, but for generative AI.

Audit gratuit - obtenez votre score GEO en 2 minutes

ChatGPT · Perplexity · Gemini Resultat en moins de 5 min Paiement securise Stripe

SEO vs GEO: what are the differences?

SEO (classic referencing)

Target Google, Bing, Yahoo
Optimize for keywords
Measured in ranking positions
Rely on backlinks
Results in link list

GEO (AI referencing)

Target ChatGPT, Perplexity, Gemini
Optimized for citability
Measured in citation rate
Relies on authority and structure
Results integrated into AI responses

The 5 pillars of GEO

1. Informative and factual content

AIs prefer pages that directly answer user questions with facts, figures, and clear definitions.
2. Clear H1/H2/H3 structure

A logical heading hierarchy allows AIs to break down your content into understandable, quotable chunks.
3. Schema markup (structured data)

JSON-LD tags (Organization, Product, FAQ, HowTo, Article) signal to the AI the precise nature of your content.
4. E-E-A-T Signals

Experience, Expertise, Authority, Reliability — the same criteria as Google, but even more important for generative AI.
5. Accessibility to AI crawlers

Your robots.txt and your HTTP headers must allow crawlers like GPTBot, PerplexityBot and Googlebot to index your content.

Why GEO is urgent for French companies

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6M searches/month on ChatGPT in France

The term “chatgpt” is searched 6 million times per month in France. Companies visible in AI capture a share of this traffic.

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No Google AI Overviews in France (yet)

France does not yet have Google AI Overviews. But ChatGPT Search and Perplexity are already here — and their users are active buyers.

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Early movers win it all

As in 2010 with SEO, the first to optimize their site for AI will occupy the dominant positions. It’s now that it’s happening.

Questions frequentes

No, GEO complements SEO. The two disciplines coexist because Google remains the dominant engine, but generative AI takes an increasing share of searches. A comprehensive strategy combines both.

The GEO audit analyzes your site on all AI citability criteria and gives you a score /100 with priority actions. It's the quickest way to know where you stand.

No. Even a small craft site or blog can be well GEO optimized. Size matters less than structure, clarity of content and credibility of information.

The GEO score is a score out of 100 that evaluates the citeability of your site by AI. It takes into account: content structure, schema markup, authority signals, technical accessibility to AI crawlers, and quality of E-E-A-T information.

GEO for web agencies Alternatives to Peec.ai