Sector: Crafts & Construction
ChatGPT visibility for artisans: can your customers find you in AI?
“Which plumber do you recommend in Lyon?” — this question is asked thousands of times per month at ChatGPT. If your crafting isn't optimized for AI, a competitor responds instead.
Audit gratuit - obtenez votre score GEO en 2 minutes
ChatGPT · Perplexity · Gemini
Resultat en moins de 5 min
Paiement securise Stripe
Why artisans must optimize their AI presence
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New search habits
More and more individuals are asking their local service questions directly to ChatGPT or Perplexity before searching on Google.
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Geolocated searches
“Certified electrician in Bordeaux” or “cheap carpenter in Lille” — AI understands geolocation and recommends well-referenced local companies.
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Digital word of mouth
ChatGPT plays the role of digital word of mouth. It recommends artisans with good ratings, a clear site and a visible online presence.
What ChatGPT looks at to recommend a craftsman
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Complete Google Business ProfileSchedules, photos of construction sites, trade categories, area of intervention — everything must be provided and consistent with your site.
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Positive and recent Google reviewsAI models trust customer reviews. Aim for at least 10 recent reviews with responses from you.
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Website with detailed service pagesOne page per service (plumbing, heating, bathroom) with precise description, area of intervention and indicative prices.
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Mentions in the local press or directoriesPagesJaunes, Houzz, Habitissimo, local press — each mention reinforces your credibility in the eyes of the AI.
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LocalBusiness Schema on your siteThis technical tag tells the AI that you are a local craftsman, with your address, services and hours.
Questions frequentes
A simple site can be enough if it contains the right information: specific services, geographic area, contact, reviews. The GEO audit identifies what is missing.
No. A Google Business listing alone is not enough to be cited by ChatGPT. You need a website with structured content to be recommended by AIs.
Yes, the GEO audit analyzes any website, including local artisan sites. You get your score and the 5 priority actions to progress.
Continuer la lecture
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