Sector: Crafts & Construction

ChatGPT visibility for artisans: can your customers find you in AI?

“Which plumber do you recommend in Lyon?” — this question is asked thousands of times per month at ChatGPT. If your crafting isn't optimized for AI, a competitor responds instead.

Audit gratuit - obtenez votre score GEO en 2 minutes
Score gratuit - rapport complet disponible en version payante a partir de 90 EUR.
ChatGPT · Perplexity · Gemini Resultat en moins de 5 min Paiement securise Stripe

Why artisans must optimize their AI presence

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New search habits
More and more individuals are asking their local service questions directly to ChatGPT or Perplexity before searching on Google.
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Geolocated searches
“Certified electrician in Bordeaux” or “cheap carpenter in Lille” — AI understands geolocation and recommends well-referenced local companies.
Digital word of mouth
ChatGPT plays the role of digital word of mouth. It recommends artisans with good ratings, a clear site and a visible online presence.

What ChatGPT looks at to recommend a craftsman

  • Complete Google Business Profile
    Schedules, photos of construction sites, trade categories, area of ​​intervention — everything must be provided and consistent with your site.
  • Positive and recent Google reviews
    AI models trust customer reviews. Aim for at least 10 recent reviews with responses from you.
  • Website with detailed service pages
    One page per service (plumbing, heating, bathroom) with precise description, area of ​​intervention and indicative prices.
  • Mentions in the local press or directories
    PagesJaunes, Houzz, Habitissimo, local press — each mention reinforces your credibility in the eyes of the AI.
  • LocalBusiness Schema on your site
    This technical tag tells the AI ​​that you are a local craftsman, with your address, services and hours.

Questions frequentes

A simple site can be enough if it contains the right information: specific services, geographic area, contact, reviews. The GEO audit identifies what is missing.

No. A Google Business listing alone is not enough to be cited by ChatGPT. You need a website with structured content to be recommended by AIs.

Yes, the GEO audit analyzes any website, including local artisan sites. You get your score and the 5 priority actions to progress.

Does your craft show up in ChatGPT?

Free audit — enter your URL and find out your AI visibility score in 2 minutes.